Editions

MODAAFRICA 2015
ETH(N)ICAL FASHION WEEK

 

18-19 JULY 2015
Pavilhão Central
Instituto Superior Técnico
Av. António José de Almeida
Lisboa

 

DESIGNERS
AAA: Atelier Alfaiates Africanos
Braima Sori Ba (Germany/ Guinea Bissau)
Craig Jacobs (South Africa)
Ghitta Laskrouif (Morocco)
Marlene Oliveira (Portugal)
Mehdi Khessouane (Morocco)
Nicola Corandie (Namibia)
Samissone (Portugal/ Mozambique)
Suzaan Heyns (South Africa)

 

ORGANIZATION
AMA – Associação Moda Africana

 

POSTER
Photography: Pedro Ferreira
Model: Izzi Mussuela – Central Models
Makeup: Ricardo Pedro – Make Up For Ever
Graphic Design: Bruno Roda

SPONSORS
Instituto Superior Técnico

 

DXL Models
MODAAFRICA’s partner that is responsible for the casting and preparation of the models, with crucial contribution in the executive production of the shows, favouring us with the leadership of David Simões in the artistic direction of the event. Founded in 1999 by David Simões with only ten models at that time, DXL MODELS is today one of the most well-known and respected agencies in Portugal, having connections with important modelling agencies in the world. Since its founding, always striving for an ethical conduct of excellence, it stands out for the way all models are treated, as professionals, while safeguarding, above all, their security and well-being. DXL’s ideal posture has secured a salutary commitment, establishing strong and lasting relationships not only with their models but as well as their clients, both national and international.

 

Adega Mor
MODAAFRICA’s partner that is responsible for the welcome cocktails for our guests.
The brand with installations in Sobral de Monte Agraço, is the result of a project that has been around for over 15 years, which focuses on the production, innovation, and development of quality wine based on a customer satisfaction reliability and engagement policy, as well as responding to market requirements. Alma de Pias, Pias & Co, and Boticaria are the brands that stand out for being Portuguese market leaders, produced from the best renowned grape varieties in the area.
The new technologies that have been implemented, as well as innovation, know-how, and skilled personnel have allowed for an excellent product price/quality ratio by challenging new markets, new trends, and new products.

 

Decorpisus / EGE Carpets
MODAAFRICA’s partner responsible for lining with ecological carpet the event’s green runway. In alternate format to traditional parades of the great houses of Haute Couture, this partnership will allow AMA to share a new, aesthetic and ethically sustainable vision, ushering in Portugal the innovative greencarpetconcept ©. The EGE is one of the leading European companies in the design, development and production of high quality carpets genuinely ecological.
Founded in 1938, the EGE is proud of its resilient ability in adapting their design and modern technology to imminent ecological vicissitudes, minimizing the environmental impact caused by their rugs’ production.
The EGE stands out for its conscious and consistent social responsibility, managing equity relationships among key-issues such as the environment, employment, health and safety. Therefore, it presents in the CSR report (Corporate Social Responsibility Report) as its main goal the contribution to a more sustainable world, striving to increasingly improve the way it deals with environmental, social and financial challenges, for the benefit of future generations.

 

Rebelo de Andrade Studio (RA)
Partner of MODAAFRICA which is responsible for the conception of the scenography of the event’s spaces. Internationally accredited in the architecture field, Rebelo de Andrade has already been awarded for several projects, among these: Pedras Salgadas’s project, Eco-Resort, Aquapura, Resort Hotel and Spa at Quinta de Vale Abraão (Cultural Heritage by UNESCO). The projects designed by the RA STUDIO have been published in the international press, in various architecture and design magazines, such as Mark Magazine, MD, Azure Magazine, Àvivre Magazine, among others.
Due to its strong connection and application of autochthonous materials of the zones/regions where the projects are deployed and also the environmental approach that employs, Studio RA becomes a partner of choice in the design of a green scenery, praising once more the connection between the key concepts of Ecology and Ethics, mote and niche of MODAAFRICA.
Also in this edition, within the framework of a fruitful co-partnership, the scenic deployment of Rebelo de Andrade will work with eco-support materials provided by brands such as Sofalca/Black Cork and Ege Carpets.

 

Sofalca
MODAAFRICA’s partner which is responsible for furnishing the event’s interior. SOFALCA is a Brazilian company specialized in the process of production (100% natural with 95% of energy self-sufficiency) of ecological super-materials based on expansive agglomerate cork extracted only from the branches (falca).
It’s a brand characterized for its self-sustaining nature, which aims to create and provide ecological and natural solutions for its clients, both in the residential sector as in the business one. In this edition of MODAAFRICA, in partnership with the RA Studio, SOFALCA presents us its environmentalist line from interior design solutions ‘Black Cork’, here displayed in the lounge-seating, and the creation of walls-dividers for the various event’s spaces.

 

Creative-Minds
MODAAFRICA partner which is responsible for the formulation and implementation of the communication’s plan of the event, controlling the dissemination and media visibility of the event among the major press organs (online and writing) and visual media.Creative Minds is a company consisted by a multidisciplinary team, who assures a full service in all areas of marketing and communication. Considering the professionalism as transversal key value and intrinsic to all companies, it combines the panache and the seriousness dedicated to all its projects with its advantageous competitive adaptability, achieving a commendable success for the total satisfaction of customers from the most diverse areas. Arguing that “without society there are no companies,” it is proud to be a company governed by socially responsible values, offering the best services and professional excellence in the field of communication to multiple organisations, among which there are different associations of social solidarity, working every day to “make the world a little better.”

 

Redken
MODAAFRICA’s partner that is responsible for the provision of professional hair material and the supply of their respective professional hairdresser team.
LEARN BETTER. EARN BETTER. LIVE BETTER.

 

Make Up For Ever
MODAAFRICA’s partner that is responsible for the provision of professional makeup material and the supply of their respective professional makeup team, which will be led in this event by Ricardo Pedro who, over two days, will give colour and brightness to the various looks offered by each designer.
Make Up For Ever was founded in 1984 by Dany Sanz, who is a fine art and make-up artist and creator of the first professional school of makeup, which is today a prestigious brand that has primacy for the creation of a unique range of colours, tones and textures for all skin types, including ethnic products especially indicated for different shades of dark skin.
At the forefront of the ecological agenda, Make Up For Ever produces cosmetic that are untested on animals. Through the years it has been defending the motto “Be Green and stay Green … For EVER!”, not only during their daily preventive actions and waste control, consumption optimization but also by educating their employees about their daily routines. In its social responsibility program, it integrates as key-concepts: prevent discrimination (racial, sexual or physical) and promote diversity and equal opportunities as sources of creativity.

 

Fashion Studio
MODAAFRICA’s partner that is responsible for some models. The agency is established in the market since 2001, Fashion Studio has demonstrated the ability to adapt to the world of image in constant change. It has conquered the market by how they treat their models, paying them full attention and treating them with enthusiasm and dedication.
“For our customers, we work with competence and honesty. Today, Fashion Studio is an agency not only recognized by the press but also respected both national and internationally.”
The main goal is to reach all aspects of business in the industry, offering several opportunities to all of those we represent (models, public figures, etc.)

TEAM
Sofia Vilarinho – Founder and Creative Director
David Simões – Artistic Director and Executive Producer
Bruno Roda – Graphic Image Responsible
Raul Boino – Consultive Director